Search Engine Optimization
Many things can be done to increase traffic and awareness of a web site. However, there is no one solution or trick to guarantee a rocket ride to the top. Search engines and directories, such as Google and Yahoo, can be a great asset for increasing traffic. However, these services should not be used as a replacement to traditional advertising and marketing.
Before registering with search engines, 21st Century Solutions, Inc. will do several things to optimize your web site as much as possible. A list of keywords and key phrases specific to your web site will be compiled based on those that users search for most frequently. These search terms will be included as appropriate in the content of your web pages, which is the single most important factor to high ranking in the search engines. They will also be used in the "meta tags" which are part of the code that creates your web pages and are often used by search engines to determine a web site's ranking.
According to industry statistics, the top 10 search engines account for the vast majority of search traffic (studies vary from between 85 and 98 percent). In fact, many of the engines are merely front ends for other technologies; so it is not necessary to register with the thousands of services available. 21st Century Solutions, Inc. will register your web site with the major search engines that currently do not charge a fee for inclusion. The relationships between various search engines are somewhat complex, but simply put, by registering your web site with just a few major engines you will be listed in many more.
IMPORTANT NOTE: Due to the massive volume of requests submitted to the engines, it is not uncommon for it to take over 6 weeks for a submission to register in an index. You will need to be patient.
Another critical factor in determining your web site's rank in the search engines is to have other web sites link to yours. 21st Century Solutions, Inc. will gather a list of some suggested web sites for these "inbound links" and provide you with information and assistance to obtain them. In addition, your web site will be automatically linked with the other web sites created with siteLaunchTM, giving you a ready-made set of inbound links to help jump-start your web site's "link popularity".
Many sites can benefit from a "Pay-Per-Click" advertising campaign, in which ads for the site are displayed in numerous search engines based on the key terms associated the ads. 21st Century Solutions, Inc. can provide you with advice and help you get started with "Pay-Per-Click" advertising.
Many companies today are selling Search Engine Optimization services, often at rates that are prohibitive to the small or medium-sized business. And unfortunately, there are also a number of services and software products available don't actually live up to their marketing claims. At 21st Century Solutions, Inc., our approach to search engines is comprehensive and cost-effective. We stay informed about changes and trends in the search engine industry and use methods that really work, and it's all included in your annual price.
