Optimization (SEO) is a growing part of what the Web SWOT Team
offers. Far too often designers optimize the look and function
of the site. Beautiful sites are not always well accepted or
recognized by search engines. Tons of flash or specialty
scripts can actually hinder search engine success.
We start with the
basics and get more complex as needed by the client. You may
think you have to pay for clicks to get traffic to your site.
This is not always true. It can be true in very competitive
markets, but there are also other ways. Use of social media
with rapidly changing but archived content that is key word rich can
do wonders to get your site found.
If you see a site
where the page title is Home Page, that is a problem and we can
Simple and proper
placement of keywords and meta language is often all that is needed
to get the desired traffic. It is also important to remember
that raw traffic does not turn into dollars. Focused traffic
from both web based optimization paired with good, sound traditional
marketing materials and campaigns can generate true revenue and not
just traffic. We partner with Green Light Marketing to help
you achieve a real plan. I quote Tracy Polansky, owner of
Green Light Marketing...
is not a strategy!"